Forever 21 encourages you to Make a Statement

Even though we don't really experience it here in the Philippines, autumn is my favorite season among the four. There's just something about the green-to-orange-to-gold gradients that makes me so happy. As Lucy Maud Montgomery said, "I'm so glad I live in a world where there are Octobers."

Similarly, I love fall fashion, too. Here's something that can make you a little bit more excited about it.

Forever 21 encourages shoppers to “Make a Statement” with the launch of the Pre-Fall 2014 collection. From printed button-ups and fitted skirts to must-have denim in a variety of new fits, the collection features the essential staples any wardrobe needs to create a one-of-a-kind personal style.

The idea of self-expression is prevalent throughout the campaign, featuring a troop of dancers using movement to make a statement and display their uniqueness. As inspired individuals, we all have our different outlets – different ways to let loose, let our creativity run wild – and show the world who we are and who we’re meant to be. The Forever 21 shopper is not afraid of being their authentic selves, using the fashion as a means of expression; stepping out of the crowd, into the spotlight and owning their own style – a message that lies at the forefront of the campaign. 

The Forever 21 Pre-Fall collection launches this August in the Philippines, and will make sure your transition into Fall is a show-stopping one.

I'm so excited to work on the launch of the renovated Forever 21 SM Megamall store! Fun times ahead!

Forever 21 is located at Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall Of Asia, Lanang Premier, Aura Premier, SM City Fairview, SM City Clark, and soon to open at SM Southmall.